The Salesforce ISV Partner Program lets companies build commercial software on the Salesforce platform and sell it on the AppExchange. To join, you sign up for the Salesforce Partner Community, accept the Partner Program Agreement, build your app as a managed package, pass the security review, and list it. Joining the program is free; fees and a revenue share apply only when you sell.

Pro Tip

TL;DR: To become a Salesforce ISV partner, join the Partner Community, accept the Partner Program Agreement, get a Partner Business Org, build a managed package, pass the security review ($999 per submission for paid apps), and list on the AppExchange (Salesforce ISVforce Guide). Joining is free.

It is the track within the Salesforce Partner Program for Independent Software Vendors, companies that build and sell their own products on the Salesforce platform. Membership gives you the tools, environments, and distribution to develop a managed package and list it on the AppExchange (now branded AgentExchange), where Salesforce reports 91% of its customers shop for apps (Salesforce).

The program is how a SaaS company turns "we integrate with Salesforce" into "our product is listed and sellable on the AppExchange."

The path is a clear sequence. Joining costs nothing; you pay only when you submit a paid app for review and when you sell.

1. Sign up for the Salesforce Partner Community at partners.salesforce.com, the central hub. You complete a due-diligence questionnaire reviewed by Partner Operations and Legal.

2. Receive a Partner Business Org (PBO). This pre-contract org gives you developer environments and portal access.

3. Accept the Partner Program Agreement. This post-contract step requires a registered business entity and a professional email.

4. Build your app as a managed package (Apex, Lightning Web Components, 2GP packaging), or generate it no-code.

5. Pass the AppExchange security review. $999 per submission for paid apps; free apps are reviewed at no charge.

6. List on the AppExchange through the Partner Console and choose your pricing and revenue-share model.

Pro Tip

Our finding: The signup, agreement, and listing steps are paperwork and configuration that any founder can do. The one true barrier is step four, the build, which is exactly the step no-code generation removes.

Joining the Partner Program is free. Costs begin when you sell: a $999 security review fee per submission for paid apps and a 15% revenue share under the ISVforce model (25% under OEM). The build is separate, running $25,000 to $150,000+ if you hire developers, or a subscription if you generate the managed package no-code. See our Salesforce app development cost guide.

A note on tiers: Salesforce overhauled its Partner Program in early 2026, consolidating consulting tiers. ISV journey-stage names have varied over time, so confirm current tier details on the Salesforce Partner site rather than relying on older guides.

The program does not require you to write code, only to produce and list a managed package. That is why no-code generation opens the ISV path to founders, RevOps leaders, and admins. Appnigma AI generates the managed package and prepares it for the security review, so you can complete every step of the program without hiring Salesforce developers. See building a managed package without a Salesforce developer.

Sign up for the Salesforce Partner Community, accept the Partner Program Agreement, receive a Partner Business Org, build a managed package, pass the security review ($999 per submission for paid apps), and list on the AppExchange (Salesforce ISVforce Guide).

Yes. Joining the Partner Community and the program is free. Costs apply only when you sell: the $999 security review fee per submission for paid apps and a 15% revenue share under ISVforce.

Signup and agreement take days to a few weeks. The longer part is building and listing the app, with the full journey to a live listing running 5 to 9 months, mostly the build. No-code generation shortens this significantly.

No. The program requires a managed package and a passed security review, not that you write the code yourself. No-code platforms like Appnigma generate the package, so non-developers can become ISV partners.

About the author. Sunny Chauhan is the founder and CEO of Appnigma AI, a no-code platform that generates Salesforce AppExchange-ready managed packages. He helps B2B SaaS companies join the ISV Partner Program without an engineering build.

To join the Salesforce ISV Partner Program, sign up for the Partner Community, accept the Partner Program Agreement, get a Partner Business Org, build a managed package, pass the security review ($999 per submission for paid apps), and list on the AppExchange. Joining is free. Appnigma AI generates the managed package no-code so non-developers can become ISV partners.

• What is a Salesforce ISV

• Benefits of being a Salesforce ISV partner

• How to build a managed package without a Salesforce developer

• How to get your app on the Salesforce AppExchange

1. Salesforce ISVforce Guide, join the Partner Community

2. Salesforce Trailhead, ISV Security Review (fee)

3. Salesforce Ben, partner program overhaul, 2026 (tier changes)