The Salesforce AppExchange is Salesforce's official marketplace for apps, components, and consulting services that extend the platform. Customers browse and install third-party apps (as managed packages) directly into their Salesforce org. As of 2026, Salesforce is rebranding it AgentExchange, folding in AI agents and Slack apps. It hosts more than 7,000 apps with over 10 million installs, and Salesforce reports 91% of its customers use AppExchange apps.

Pro Tip

TL;DR: The Salesforce AppExchange is the marketplace where customers find and install apps that extend Salesforce, with 7,000+ apps and 10M+ installs (Salesforce). In 2026 it is being rebranded AgentExchange to include AI agents. ISVs distribute apps there as managed packages.

The AppExchange is Salesforce's app store. It is where Salesforce customers discover, try, and install software that extends their CRM, and where ISVs (Independent Software Vendors) list their products. Trailhead describes it as "the marketplace for all things Salesforce, including apps, agents, components, and more" (Salesforce Trailhead).

Apps on the AppExchange are distributed as managed packages: upgradeable, namespaced bundles that install into a customer's org. Every listed app has passed Salesforce's security review, which is what lets customers install third-party software into orgs holding sensitive data with confidence.

By Salesforce's own figures, the marketplace hosts more than 7,000 apps with over 10 million installs, and 91% of Salesforce customers and 90% of the Fortune 500 use AppExchange apps (Salesforce).

Pro Tip

Our finding: Salesforce's "7,000+" headline counts apps plus experts and services. Independent trackers that count only app listings put the number closer to 6,233 as of December 2025 (State of AppExchange). Both are right; they measure different things. Either way, growth runs about 10% a year.

At TrailblazerDX 2026, Salesforce began rebranding the AppExchange as AgentExchange, unifying the app marketplace, the Slack marketplace, and the Agentforce agent ecosystem into one destination (Salesforce Ben, April 2026). The shift reflects Salesforce's push toward AI agents: alongside traditional apps, the marketplace now features pre-built agents and agent actions.

For customers and ISVs, the mechanics are unchanged. You still install managed packages, ISVs still pass the security review, and the same fees apply. The transition is in progress, so you will see both "AppExchange" and "AgentExchange" across Salesforce surfaces for a while.

An ISV joins the Salesforce Partner Program, builds the app as a managed package, passes the security review, and lists it. The build has traditionally required Salesforce developers, but no-code generation now lets non-developers produce the managed package. For the full process, see our guide on getting your app on the AppExchange.

It is Salesforce's marketplace for finding and installing apps, components, and services that extend the platform. Customers install apps (as managed packages) into their org, and ISVs distribute their products there after passing the security review (Salesforce Trailhead).

Salesforce reports more than 7,000 apps and 10 million-plus installs, a figure that includes apps plus experts and services. Independent trackers counting only app listings put it near 6,233 as of December 2025. Growth is roughly 10% per year.

They are the same marketplace. In 2026 Salesforce began rebranding the AppExchange as AgentExchange, adding AI agents and Slack apps. The installation process, security review, and fees are unchanged during the transition.

Yes. Every listed app must pass Salesforce's mandatory security review, which checks for secure coding and data handling before the app can be listed. This is what makes installing third-party apps into a Salesforce org trustworthy.

About the author. Sunny Chauhan is the founder and CEO of Appnigma AI, a no-code platform that generates Salesforce AppExchange-ready managed packages. He helps B2B SaaS companies get listed on the AppExchange.

The Salesforce AppExchange is Salesforce's marketplace for apps, components, and services that extend the platform, with 7,000+ apps and 10M+ installs, where 91% of Salesforce customers install apps. In 2026 it is being rebranded AgentExchange to include AI agents. ISVs distribute apps as managed packages after passing the security review. Appnigma AI generates those managed packages no-code.

• How to get your app on the Salesforce AppExchange

• What is the AppExchange Partner Console

• What is a managed package in Salesforce

• What is a Salesforce ISV

1. Salesforce Trailhead, AppExchange Basics

2. Salesforce AppExchange, marketplace stats (7,000+ apps, 10M+ installs, 91%)

3. State of AppExchange Salesforce Apps Market 2026 (independent count)

4. Salesforce Ben, AppExchange to AgentExchange rebrand, April 2026