April 2026, TrailblazerDX. Salesforce officially renamed the AppExchange to AgentExchange and folded the Slack Marketplace and the Agentforce ecosystem into the same destination. New name. Same managed packages. Same $999 security review. The strategic shift is real. The mechanics of getting listed are not.

Pro Tip

TL;DR: Salesforce rebranded the AppExchange to AgentExchange at TDX 2026, unifying apps, AI agents, and Slack apps into one marketplace, with a $50M Builders Initiative to back smaller ISVs (Salesforce Ben, April 2026). The listing process, security review, and fees are unchanged. The transition is in progress, so you will see both names across Salesforce surfaces for a while.

The AppExchange brand is being retired in favor of AgentExchange. What used to be three separate destinations (the AppExchange app marketplace, the Slack Marketplace, and the Agentforce agent ecosystem) is now one (Vantagepoint, May 2026). The same listing pages, customer reviews, and install paths now live under the AgentExchange roof.

Three concrete shifts came with it.

1/ Unified marketplace. Apps, agents, and Slack apps share one discovery surface. A customer searching for "lead enrichment" sees managed packages, pre-built agents, and Slack actions in the same results. 2/ Intent-based search. AgentExchange uses semantic search powered by Data 360 to match solutions to business outcomes rather than keyword matches in your listing title (Cyntexa, 2026). Conversational search arrives in Fall 2026. 3/ $50M Builders Initiative. Capital, engineering support via Salesforce Approved Forward Deployed Engineering Partners, and GTM programs aimed at five-person coding shops and early-stage startups (Salesforce Ben).

Most of what ISVs actually care about.

→ Managed packages. Still the distribution format. Still 2GP for new builds. → Security review. Still $999 per submission for paid apps. Still 4 to 5 weeks officially. Still CRUD/FLS as the top failure cause. → Partner Program. Still free to join. Same Partner Community signup, same Partner Program Agreement. → Revenue share. Still 15% under ISVforce. Still 25% under OEM (negotiable). → Partner Console. Still the listing management hub. → Existing URLs and listings. Your listing didn't move. Customer reviews didn't reset.

Pro Tip

The strategic message changed. The operational mechanics didn't. If you spent the last year building toward an AppExchange listing, you are now building toward an AgentExchange listing, with the same artifacts.

Three practical implications.

Discoverability changed. Semantic search rewards listings that describe business outcomes plainly ("close more deals from inbound demos") over feature dumps ("AI-powered meeting intelligence with Salesforce sync"). Rewrite your listing description with outcomes first.

Native + agent is the new winning combo. A managed package that ships an Agentforce action or two is more discoverable than a managed package alone. Salesforce is actively pushing customers toward agents, and your listing benefits from showing up in agent searches.

The Builders Initiative is real money. $50M earmarked for the long tail of ISVs. Funding, Forward Deployed Engineering Partner help, lead referrals, and Marketing Development Funds. If you have a managed package in progress and you are pre-Series A, look at the eligibility criteria. See our guide on the AgentExchange Builders Initiative.

You don't have to. The rebrand is happening behind the scenes. Salesforce is migrating listings, search, and analytics over time. What you should do.

1/ Audit your listing description for outcome-driven language. Replace feature lists with what the customer can do after installing. 2/ Add Agentforce actions to your managed package if your product has logic worth invoking from an agent. Doubles your discovery surface. 3/ Update internal copy. References to "AppExchange listing" in your sales decks, contracts, and onboarding will start to look dated. 4/ Watch the Builders Initiative criteria if you qualify.

The fees, security review, partner program steps, and managed package mechanics stay the same. See our guide on how to get your app on the AppExchange (the process is identical, the brand on top is now AgentExchange).

AgentExchange is Salesforce's unified marketplace for apps, AI agents, and Slack apps, launched at TrailblazerDX 2026 as a rebrand of the AppExchange (Salesforce Ben). It uses semantic search powered by Data 360 to match customer intent to solutions.

Yes, in mechanics. AgentExchange is the AppExchange rebranded and combined with the Slack Marketplace and Agentforce ecosystem. Managed packages, security reviews, fees, and the Partner Console are unchanged. The brand and discovery surface are new.

Salesforce announced the rebrand at TrailblazerDX 2026 in April 2026 (Vantagepoint, May 2026). The transition is rolling out across Salesforce surfaces through 2026, so both names will appear in parallel for a while.

No. Your listing, URL, customer reviews, and analytics carry over to AgentExchange automatically. Optional: update your listing copy to describe outcomes (semantic search favors outcome-driven descriptions) and consider adding Agentforce actions to your managed package for extra discoverability.

No. The security review fee remains $999 per submission for paid apps, with free apps reviewed at no charge (Salesforce Trailhead).

About the author. Sunny Chauhan is the founder and CEO of Appnigma AI, a no-code platform that generates Salesforce AppExchange-ready managed packages from natural-language prompts. He works directly with B2B SaaS teams shipping native apps onto AgentExchange.

Salesforce rebranded the AppExchange to AgentExchange at TDX 2026, unifying apps, AI agents, and Slack apps under one marketplace with semantic search and a $50M Builders Initiative for smaller ISVs. The listing process, managed package format, security review, and fees are unchanged. The mechanics of getting listed are the same; the brand on top is new.

• AgentExchange Builders Initiative $50M

• How to get your app on the Salesforce AppExchange

• What is the AppExchange Partner Console

• What is a Salesforce ISV

1/ Salesforce Ben, AppExchange to AgentExchange unification, April 2026 2/ Vantagepoint, AppExchange now AgentExchange analysis, May 2026 3/ Cyntexa, AgentExchange Trends 2026 4/ Salesforce Trailhead, ISV Security Review (fees unchanged)

What's the first listing copy change you'd make with semantic search in play?