The Salesforce AppExchange revenue share is a percentage of your net revenue that Salesforce takes when you sell through the partner program: 15% under the standard ISVforce model, or 25% under the OEM model. It applies only to paid apps, on top of a one-time $999 security review fee per submission. The older model of a $2,550 review fee plus a $150 annual listing fee was retired in March 2023.

Pro Tip

TL;DR: Salesforce takes 15% of net revenue under ISVforce or 25% under OEM, plus a $999 security review fee per submission (Salesforce ISVforce Guide). The pre-2023 $2,550 + $150 model is retired; pages still quoting it are out of date.

Salesforce takes a percentage of your net revenue, called Percentage of Net Revenue (PNR), in exchange for distribution through the partner program. The rate depends on your contractual model: 15% for ISVforce, 25% for OEM (Salesforce ISVforce Guide). Net revenue is what you collect after refunds and allowed deductions, as defined in your partner agreement.

The revenue share applies to commercial sales reported under your agreement. It is separate from the one-time costs of getting listed (the $999 security review fee per submission), and it recurs for as long as you sell.

The model you fall under depends on whether your customers already own Salesforce licenses.

Most apps that extend an existing Salesforce org use ISVforce at 15%. OEM applies when you embed Salesforce platform licenses and sell to customers who may not otherwise have Salesforce, which is why the share is higher. OEM terms are negotiated, so treat 25% as the standard starting point.

Pro Tip

Our finding: Builders most often overpay attention to the review fee and underestimate the revenue share. The fee is a one-time $999; the 15% recurs forever. Over a few years, the revenue share is the larger number by far.

This is where most published guides are wrong. Before March 2023, Salesforce charged a $2,550 security review fee plus a $150 annual listing fee. In March 2023 it retired that model and moved to a flat $999 per submission for paid apps, with free apps reviewed at no charge (Salesforce Partner News). If a page quotes $2,550, or a separate $150 annual listing fee, it is citing the retired model. Confirm any current listing fee directly in the ISVforce Guide.

Say your app earns $100,000 in net revenue in a year under ISVforce. Salesforce's revenue share is 15%, or $15,000. Add the one-time $999 review fee in the year you submit. Your build cost is separate: $25,000 to $150,000+ if you hire developers, or a subscription if you generate the package no-code. The revenue share scales with your success, while the build is a fixed up-front cost you can control by avoiding a developer hire.

Salesforce's standard published rates are a flat 15% and 25%. Higher-volume partners sometimes negotiate tiered or reduced rates, but these are contract-specific and not a published universal tier. Treat any "rate drops above $X million" claim as negotiable, not guaranteed, and confirm in your partner agreement.

Salesforce takes 15% of net revenue under the ISVforce model or 25% under OEM (Salesforce ISVforce Guide). This is separate from the one-time $999 security review fee per submission for paid apps.

ISVforce (15%) is for apps sold to customers who already own Salesforce licenses. OEM (25%, negotiable) is for apps that embed Salesforce licenses and sell to net-new customers, with restricted access to core CRM objects.

It is $999 per submission for paid apps as of March 2023, when Salesforce retired the older $2,550 plus $150 annual model. Pages quoting $2,550 are out of date.

No. Free apps pay no revenue share and no security review fee. The 15% or 25% applies only to paid, commercial sales reported under your partner agreement.

About the author. Sunny Chauhan is the founder and CEO of Appnigma AI, a no-code platform that generates Salesforce AppExchange-ready managed packages. He helps SaaS teams model the true economics of selling on the AppExchange.

The Salesforce AppExchange revenue share is 15% of net revenue under ISVforce or 25% under OEM, plus a one-time $999 security review fee per submission for paid apps. Salesforce retired the older $2,550 fee plus $150 annual listing model in March 2023. The revenue share recurs and, over time, exceeds the one-time fees. Appnigma AI removes the separate build cost by generating the managed package no-code.

• Salesforce app development cost

• Requirements to publish a paid app on AppExchange

• Salesforce ISV vs OEM

• Salesforce security review cost and fee

1. Salesforce ISVforce Guide, AppExchange Checkout revenue share

2. Salesforce Partner News, AppExchange security review fee updates (March 2023)

3. Salesforce Trailhead, contractual models (ISVforce vs OEM)