Eight PRM (partner relationship management) platforms connect to both Salesforce and HubSpot. Introw has the most HubSpot installs and connects both CRMs on its free one-partner plan. Kiflo is the cheapest published plan with both, at $399 a month for up to 50 active partners. PartnerStack and Impartner complete the four most installed, followed by Channeltivity, Magentrix, Journeybee and ZINFI. If Salesforce is your only CRM, Salesforce PRM keeps partner deals as native records at $25 per member a month.
For SaaS founders, CTOs and revenue leaders, the PRM's connector decides whether partner-sourced revenue lands in the pipeline your board reviews or in a spreadsheet someone reconciles every quarter. Compare what each connector writes, which plan includes it, and how it is built. HubSpot's September 2027 app deadline and Salesforce's Spring '26 connected app change both reach these connectors. The same rules apply when you are the vendor, a PRM company or any SaaS product whose enterprise customers expect a native integration inside their CRM. You build the package, pass review and publish the listing, then keep it working in every customer's account. Appnigma builds that side with native Salesforce and HubSpot marketplace apps, described on its page as "a Salesforce managed package or HubSpot app built around your product and customer workflows."
Updated October 2026. Every vendor price, plan and install band was rechecked on October 29, 2026 against the vendor's pricing page, integration page or marketplace listing. Since the September version, Introw added Salesforce to its free Starter plan (its paid Pro plan lists HubSpot only), Kiflo's Core plan now covers up to 50 active partners, and Journeybee renamed its plan and dropped the setup-time and ticket claims we had repeated. ZINFI's entry plan includes one CRM connector, and Crossbeam's HubSpot object covers companies only. This version also adds what HubSpot's September 2027 app deadline and Salesforce's Spring '26 connected app change mean for the connectors you buy.
CRM connector matrix for 10 partner platforms
The matrix compares how each vendor connects to Salesforce and its HubSpot Marketplace install band. It also shows which records and tickets sync, which plan includes the connector, and the published price. "Not stated" means the vendor's pages don't say, not that the feature is missing.
| Vendor | Salesforce connector | HubSpot listing | What syncs | Tickets or cases | Plan with the CRM connector | Published price |
|---|---|---|---|---|---|---|
| Introw | Yes, plus two-way case sync | Certified, 500+ installs | Partners, contacts, deals, attribution and revenue, both ways | Two-way with HubSpot tickets or Salesforce cases | Both CRMs on Starter, Scale and Enterprise. Pro lists HubSpot only | Starter free for 1 partner, paid plans by demo |
| PartnerStack | Creates leads, contacts, accounts and opportunities | Certified, 300+ installs | Deals, leads, partners and webhooks, shown as two-way | Not stated | Not stated | Not published |
| Kiflo | Deals as opportunities with contact and account | 200+ installs | Deals both ways, stage changes back to partners, overlap to CRM | Not stated | Core, the entry plan, includes both | Core $399 a month billed yearly, up to 50 active partners |
| Impartner | Managed package | 100+ installs, not Certified | Deals, contacts, companies, users, products, custom objects | Not stated | Not stated | Emerge $25,000 a year on its HubSpot listing |
| Channeltivity | Deal registration, lead distribution, accounts, contacts, custom objects | 40+ installs | Partners, contacts, leads, deal registrations, referrals, per-field direction | Not stated | Not stated | Not published |
| Magentrix | Schema mirroring, listed as a Platform API solution | 30+ installs | Salesforce opportunity updates from partners. HubSpot records without mirroring | Case Management add-on, CRM sync not stated | HubSpot on all tiers. Custom-object mirroring on Advanced and Unlimited | From $1,500 a month |
| Journeybee | Yes | 20+ installs | Leads and deals, with a check for existing HubSpot contacts | Not stated | Not stated | Startup from $499 a month, unlimited partners and users |
| ZINFI | Two-way accounts, contacts, opportunities, activities, custom objects | 10+ installs | Salesforce objects as listed. HubSpot list not published | Not stated | Starter includes 1 connector, Professional 2 | Starter $1,450 a month billed annually, plus setup |
| Salesforce PRM (Partner Cloud) | Native, runs in your org | No HubSpot app | Partner records are Salesforce records | Native cases | PRM or PEM license | $25 or $50 per member per month |
| Crossbeam | Overlap custom object on Supernode and Enterprise | Not in the category | Account overlap, not deal registration | No | CRM custom object on Supernode and Enterprise | Free for 3 seats. Connector $4,800 a year |
Two cells change most shortlists. Introw's free Starter plan connects both CRMs for one partner, but the paid Pro plan lists HubSpot only, so a Salesforce team skips from Starter to Scale. Magentrix mirrors your Salesforce or Dynamics schema, and its pricing page states "We don't offer data mirroring with HubSpot." The vendor pages behind every cell are linked in the profiles and in Sources.
How the connector is built, and why it matters after you sign
Every comparison page we checked treats "integrates with Salesforce" as a yes or no. For a SaaS company, the build behind that yes decides how long the integration keeps working, and two platform changes in 2026 make it worth asking about.
On Salesforce, a connector is either a managed package (a versioned bundle of objects and code installed in your org) or an external service calling Salesforce APIs. AgentExchange lists both, and "to distribute managed packages, Salesforce Platform API solutions" on it, "they must pass our security review" (Pass the AgentExchange Security Review). Impartner describes a managed package and Magentrix lists a Platform API solution, so both routes are reviewed. Ask which one you are installing, because a package adds objects and permissions to your org while an API sync spends your org's daily API allowance. An Enterprise Edition org gets 100,000 calls per 24 hours plus 1,000 per Salesforce license and 200 per Partner Community license (API Request Limits and Allocations). As worked arithmetic, 50 sales users and 50 partner licenses give 160,000 calls a day. A connector polling four objects every five minutes uses 1,152 of them. A first backfill of 20,000 partner records written one call each uses 20,000 calls. Ask how the vendor loads history, not only how it syncs. Separately, "connected apps creation is restricted as of Spring '26," and Salesforce recommends external client apps for new work (External Client Apps and Connected Apps). Existing connected apps keep working, so this matters most for a connector set up in a new org.
On HubSpot, the Certified badge means "the HubSpot Ecosystem Quality team reviewed and approved your app" (Applying for app certification). Certification needs at least 60 active installs and six months on the Marketplace, and it lasts two years (certification requirements). That explains why only Introw and PartnerStack carry it among the 36 apps in HubSpot's Partner Management category, where Kiflo and PartnerTap follow at 200+ installs. On September 15, 2026, HubSpot announced the end of support for v1 to v3 APIs and legacy public apps in September 2027 (HubSpot developer changelog). After that date, an app still calling v1 to v4 "loses its certification status," and an app on the pre-Projects architecture "is eligible for delisting" from the Marketplace. Before you sign a multi-year PRM contract, ask the vendor whether its HubSpot app runs on the Projects model and date-based API versions (API versions named by release date, like 2026-09).
The same changes land on any SaaS company with its own CRM app. A HubSpot listing needs at least three active installs from unaffiliated accounts before review (listing requirements), and a Salesforce listing needs the security review above, so the first enterprise customers install before the badge exists. If your product needs a managed package that passes review, or a HubSpot app rebuilt before the 2027 deadline, that build is what Appnigma's marketplace apps cover. Our HubSpot app certification guide and AppExchange listing guide walk through each review.
What each connector writes to Salesforce and HubSpot
Each note covers what the connector creates or updates in the CRM, in the vendor's own words, and the detail that most often changes a shortlist.
Introw, the most-installed PRM on HubSpot
Introw's Certified HubSpot app (500+ installs) says partner deals, attribution and revenue "live in HubSpot and sync both ways." Its ticket feature syncs partner tickets two-way with HubSpot tickets or Salesforce cases. On pricing, the free Starter plan and Scale and Enterprise list both CRMs, while Pro lists HubSpot only.
PartnerStack, built for referral and reseller programs
PartnerStack's Salesforce documentation creates leads for partner leads and an account, contact and opportunity for partner-submitted deals. Its Certified HubSpot app (300+ installs) maps deals, leads and partners, and pricing is set in a demo.
Kiflo, the lowest published price with both CRMs
Kiflo's Core plan is $399 a month on yearly billing for up to 50 active partners, with HubSpot and Salesforce sync included. On Salesforce, lead conversion flows back to Kiflo, which "protects partner attribution."
Impartner, enterprise channel programs on a managed package
Impartner says "the managed package for our Salesforce integration has been AppExchange-approved for over a decade" (Impartner integrations). Impartner announced its HubSpot integration on November 22, 2021. The HubSpot app maps custom PRM objects to HubSpot and lists Emerge at $25,000 a year.
Channeltivity, field-level direction on both CRMs
Channeltivity's Salesforce integration covers deal registration, lead distribution and custom objects. Its HubSpot integration lets you "configure one-way or bi-directional field mappings," and pricing is tailored by program size.
Magentrix, a portal on your Salesforce schema
Magentrix mirrors your Salesforce or Dynamics schema, and partners can change "the estimated close date, opportunity value, sales stage" on assigned deals (deal management). Pricing starts at $1,500 a month, and custom-object mirroring needs Advanced ($3,000) or Unlimited.
Journeybee, unlimited users at a flat entry price
Journeybee's Startup plan starts at $499 a month with unlimited partners and users. Its HubSpot integration "checks HubSpot for existing contacts before creating a new lead," the duplicate check most buyers forget to ask about.
ZINFI, published tiers with a connector count
ZINFI's Salesforce connector syncs accounts, contacts, opportunities and custom objects both ways using Change Data Capture, Salesforce's record-change event stream. ZINFI pricing includes one connector on Starter ($17,400 a year plus setup) and two on Professional ($28,200 plus setup).
Salesforce PRM (Partner Cloud), the native choice for Salesforce-only teams
Salesforce sells its PRM as part of Partner Cloud, which keeps partner deals as records in your own org, at $25 (PRM) or $50 (PEM) per member per month billed annually (Salesforce pricing). Its portal template is built to "configure lead distribution, deal registration, and marketing campaigns" (Experience Builder templates). It has no HubSpot app, and Partner Connect was announced July 23, 2024 for sharing deals between orgs.
Crossbeam, account mapping instead of a portal
Crossbeam maps account overlap and doesn't run deal registration. Crossbeam pricing lists Connector at $4,800 a year, and the CRM custom object (Salesforce records, HubSpot companies) sits on Supernode and Enterprise only.
What a 50-partner program costs on each platform
Published prices use different units, so they only compare at a fixed program size. The arithmetic below models 50 active partners with one portal user each for the first year, using list prices from each vendor's page. It is a worked example, not a quote.
| Platform | Pricing unit | Year-one list cost at 50 partners |
|---|---|---|
| Kiflo Core | Up to 50 active partners | $4,788 ($399 x 12) |
| Journeybee Startup | Flat, unlimited partners and users | $5,988 ($499 x 12) |
| Salesforce PRM | $25 per member per month | $15,000 (50 x $25 x 12) |
| Magentrix Essentials | From $1,500 a month, 100 partner users | $18,000 or more |
| ZINFI Professional (both CRMs) | Annual tier plus setup | $33,840 ($28,200 + $5,640) |
| Impartner Emerge | Annual plan | $25,000 |
| Introw, PartnerStack, Channeltivity | Quoted | Not published |
At 51 partners Kiflo moves to Plus, which is quoted. Salesforce PRM is the only per-member price, so it is the one that grows with every partner user you add. Salesforce's pricing page also notes that Partner Cloud is bought "in addition to your standard Sales Cloud subscription." Model the count you expect in two years, not the count you have today.
How do you track partner-sourced pipeline in Salesforce or HubSpot?
Partner attribution works when every partner deal carries the partner and the attribution type on the CRM record, written by the PRM rather than typed by a rep. Then your standard Salesforce or HubSpot reports show partner-sourced pipeline without an export.
Salesforce already has part of this model. When Partner Relationship Management is enabled, the Opportunity's PartnerAccountId field holds the "ID of the partner account for the partner user that owns this opportunity" (Opportunity). Leads carry the same field. It fills only when a partner user owns the record, so it stays blank on deals your own reps own, which is where most partner-influenced revenue sits. For those deals, the Partner object "represents a partner relationship" between an opportunity and an account. Tiers live in ChannelProgramLevel, where Rank 1 is the lowest level.
Two custom fields close the gap on either CRM. An attribution type picklist with at least Sourced and Influenced, and an attribution date, so a later edit doesn't rewrite who brought the deal. In HubSpot, the partner link is an association or a custom property, and Introw reads either. If you run both CRMs, map the same fields in each and pick one source of record, as our HubSpot and Salesforce integration guide explains.
When partners want shared deals in their own CRM
Every connector above syncs your PRM with your own CRM. The harder request comes from resellers and agencies who want shared deals inside their own Salesforce or HubSpot, so their reps never open your portal. That is one connection per partner, each authorized separately and each running against that partner's own API allowance and field setup.
Salesforce covers part of this natively. In Partner Connect, the ExtlRecShrOpportunity object "represents the opportunity for Partner Connect in the vendor org if you're a partner and the partner org if you're the vendor," and it was announced first for Salesforce-to-Salesforce sharing. Introw sells a product it also calls Partner Connect, described as "let partners connect their CRM and keep deals in sync" (Introw). Neither page publishes a list of partner CRMs and field rules, so test it with your two largest partners before you promise it to the rest.
If the deals you share come from your own product, such as trials, usage or renewals, the integration belongs to your product rather than the PRM. Each partner or customer authorizes its own account and needs its own mappings, the same problem as any customer-facing CRM integration. Appnigma's integration infrastructure is built for that case. It lets "each customer authorize their own account from your product, with their connection managed separately."
Mistakes that break partner data after go-live
These are the failures the vendor pages hint at but rarely spell out.
- Buying the wrong plan for your CRM. Introw Pro lists HubSpot only, ZINFI Starter includes one connector, and Crossbeam's CRM object needs Supernode. Check the plan, not the product page.
- Losing attribution at lead conversion. If the connector doesn't follow a converted lead to its opportunity, the partner drops off the deal. Kiflo documents that conversion flows back. Ask every other vendor the same question.
- Duplicate contacts from partner submissions. A partner-registered lead for an existing customer creates a second contact unless the connector checks first, as Journeybee says it does.
- Assuming Crossbeam covers HubSpot deals. Its HubSpot object enriches companies, not deals or contacts.
- Choosing by install count alone. Installs show adoption, not whether the connector writes the objects you report on. The shared-data table on each HubSpot listing is the better test, and our HubSpot Marketplace guide explains how to read one.
Frequently Asked Questions
Which PRM integrates best with HubSpot?
Introw has the most installs among dedicated PRMs (500+), is HubSpot Certified, and connects HubSpot on every plan. PartnerStack (300+, Certified) and Kiflo (200+) follow. Compare each listing's shared-data table before the install count.
Can Magentrix sync deal registration and pipeline data both ways with Salesforce?
Yes. Partners can update the close date, amount and stage on assigned deals in the portal, the change is written to the Salesforce opportunity, and the owner gets an email alert.
Which PRM platforms sync partner support tickets with HubSpot tickets or Salesforce cases?
Introw documents two-way sync with the HubSpot ticket and Salesforce case objects. Magentrix sells a Case Management add-on, but its pricing page doesn't say whether those tickets sync to CRM cases.
Can Appnigma build our product's Salesforce or HubSpot connector?
Yes, if you are the SaaS company or PRM vendor that needs the native integration your enterprise customers ask for. Appnigma builds the Salesforce managed package or HubSpot app around your product, prepares the listing, supports security review and HubSpot certification where eligible, and maintains it. It doesn't configure a third-party PRM's connector for you.
Related Articles
- Does HubSpot have a native Salesforce integration?
- How bidirectional sync works in Salesforce
- What a native Salesforce app is
- HubSpot integrations explained
Sources
- Introw pricing
- Introw HubSpot listing
- Introw partner support ticket collaboration
- PartnerStack Salesforce documentation
- PartnerStack HubSpot listing
- PartnerStack pricing
- Kiflo pricing
- Kiflo HubSpot integration
- Kiflo Salesforce integration
- Impartner integrations
- Impartner HubSpot listing
- Impartner HubSpot announcement, PR Newswire
- Channeltivity Salesforce integration
- Channeltivity HubSpot integration
- Channeltivity pricing
- Magentrix pricing
- Magentrix deal management
- Magentrix AppExchange listing
- Journeybee pricing
- Journeybee HubSpot integration
- ZINFI Salesforce connector
- ZINFI pricing
- Salesforce PRM pricing
- Salesforce PRM
- Partner Connect announcement, Salesforce
- Crossbeam pricing
- HubSpot Partner Management apps
- Which Experience Builder Template Do I Use?, Salesforce Developers
- Opportunity, Salesforce Developers
- Partner, Salesforce Developers
- ChannelProgramLevel, Salesforce Developers
- External Client Apps and Connected Apps, Salesforce Developers
- Pass the AgentExchange Security Review, Salesforce Developers
- Legacy APIs and legacy apps, HubSpot developer changelog
- HubSpot app certification requirements
- Applying for app certification, HubSpot
