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What is Sales Cloud?

Salesforce

Jun 10, 2025

1 min read

What is Sales Cloud?

Sales Cloud is a customer relationship management (CRM) platform designed to support sales, marketing, and customer support in both business-to-business (B2B) and business-to-consumer (B2C) contexts. It helps businesses manage their sales processes and customer interactions more effectively.

  • Lead Management: Track and manage potential customers.

  • Opportunity Management: Manage and forecast sales opportunities.

  • Contact Management: Keep a complete view of customers, including activity history and communication.

  • Sales Forecasting: Predict future sales performance.

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