Creating a listing on the AppExchange is the process of publishing your Salesforce application or solution on the Salesforce AppExchange marketplace. This allows other Salesforce users and organizations to discover, install, and use your application.

• Visibility: Increase the visibility of your application to a broad audience of potential customers.

• Distribution: Provide a platform for distributing your application to Salesforce users.

• Marketing: Utilize Salesforce's marketing tools and resources to promote your app.

• Feedback and Reviews: Receive feedback and reviews from users to improve your product and build credibility.

• Sales and Analytics: Track sales and usage analytics to understand the performance of your application.