To certify your app on the HubSpot Marketplace, it must be listed for at least six months and have at least 60 active, unique installs unaffiliated with your organization. Those two prerequisites gate everything else — the security questionnaire, the 95% API success rate, and the technical review that follows.
Certification is a tier above a standard Marketplace listing. It earns a badge, preferential placement in Marketplace search, and first position in HubSpot's in-product recommendations — which matters most for enterprise buyers, who explicitly filter for it.
The two eligibility prerequisites
Before HubSpot's "Certify app" button even activates, you have to clear two gates:
- Listed for at least six months. The app has to have lived on the Marketplace for six months before you can submit it for certification. There's no way to buy your way past this — it's a tenure requirement.
- At least 60 active, unique installs. HubSpot counts an active install as a unique HubSpot production account, unrelated to your organization, that shows successful app activity within the last 30 days. The threshold rose to 60 on May 15, 2024. You also have to maintain 60+ over the trailing six months, or certified status is removed.
Existing certified apps that fell short of the new 60-install bar were given a one-year remediation period to grow their active user base before de-certification.
The full requirement set
| Requirement | Detail |
|---|---|
| Marketplace tenure | Listed 6+ months before you can submit |
| Active installs | 60+ active, unique installs (unrelated accounts, active in last 30 days), maintained over trailing 6 months |
| Authentication | Built on OAuth |
| Security | Pass HubSpot's security questionnaire (updated May 2026) |
| API reliability | Maintain a 95%+ API success rate |
| Maintenance | Demonstrated ongoing maintenance and updates |
| Reviews | User reviews above HubSpot's quality threshold |
| Listing assets | Complete listing: demo video, privacy policy, terms |
How long certification takes
Two clocks, not one. The eligibility clock is the six-month tenure — that's the real wait. Once you're eligible and submit, the review itself takes roughly 2–4 weeks for most apps in 2026, longer if the security questionnaire prompts follow-up. Plan your certification push around the tenure gate, not the review.
Maintaining certification
Certification isn't permanent. HubSpot requires periodic recertification (usually annual), and the 60-install minimum is ongoing — drop below it across the trailing six months and you lose the badge. Apps that lose certification can re-earn it by fixing what caused the loss.
Frequently Asked Questions
What are the requirements to get an app certified on HubSpot?
Your app must be listed on the Marketplace for at least six months, have at least 60 active, unique installs unaffiliated with your organization, be built on OAuth, pass HubSpot's security questionnaire, maintain a 95%+ API success rate, show ongoing maintenance, and have user reviews above HubSpot's quality threshold.
How many installs do you need for HubSpot certification?
At least 60 active, unique installs — unique HubSpot production accounts unrelated to your organization that show successful activity in the last 30 days. The threshold increased to 60 on May 15, 2024.
How long must an app be listed before certification?
Six months. The "Certify app" button doesn't activate until the app has been on the Marketplace for at least six months.
What counts as an active install?
A unique HubSpot production account, unrelated to your organization, with successful app activity within the trailing 30 days. Internal or affiliated accounts don't count.
How long does HubSpot certification take?
The review takes about 2–4 weeks after submission. The bigger wait is the six-month tenure requirement before you can submit at all.
Can you lose HubSpot certification?
Yes. If you don't maintain 60+ active installs over the trailing six months, or you skip periodic recertification, HubSpot removes certified status. You can re-earn it by fixing the issue.
Is HubSpot certification free?
Yes. HubSpot charges no listing fee, no certification fee, no revenue share, and no per-install fee.
Key Takeaway
To certify an app on the HubSpot Marketplace, it must be listed for at least six months and maintain at least 60 active, unique installs unaffiliated with your organization (unique production accounts active in the last 30 days; threshold raised to 60 on May 15, 2024). Beyond those prerequisites, certification requires OAuth, passing HubSpot's security questionnaire, a 95%+ API success rate, ongoing maintenance, and quality user reviews. The review takes 2–4 weeks; certification is free but requires periodic recertification.
Related Articles
- HubSpot Marketplace: the complete guide for ISVs
- How to become a HubSpot app partner
- HubSpot Partners Directory: how ISVs get listed
