Salesforce is rarely used as a standalone system. In modern businesses, Salesforce works best when it is connected with other programs that handle marketing, finance, customer support, analytics, and operations.

This article explains what programs integrate with Salesforce, how these integrations work, and why they are essential for building a scalable and connected business.

Salesforce integrates with marketing automation tools, enterprise resource planning systems, customer support platforms, analytics tools, telephony software, ecommerce platforms, identity systems, data warehouses, and custom applications.

Salesforce acts as the central hub for customer data. Integrations allow businesses to:

Create a single source of truth
Reduce manual data entry
Automate business processes
Improve team collaboration
Enable real time decision making

Without integrations, Salesforce becomes isolated and loses much of its value.

Marketing automation tools integrate with Salesforce to manage leads, campaigns, and customer journeys.

Common examples include Salesforce Marketing Cloud, Pardot, HubSpot, Marketo, and Mailchimp.

These integrations help synchronize leads, campaign activity, and engagement data between marketing and sales teams.

Support platforms integrate with Salesforce to provide a complete customer view.

Examples include Zendesk, ServiceNow, Freshdesk, Jira Service Management, and Intercom.

Benefits include synchronized cases, improved agent context, and faster issue resolution.

ERP systems manage billing, inventory, and operations. Integrating them with Salesforce aligns sales data with operational data.

Popular ERP systems include SAP, Oracle NetSuite, Microsoft Dynamics, Workday, and Infor.

These integrations enable order management, invoice visibility, and accurate revenue reporting.

Analytics platforms help teams analyze Salesforce data across the organization.

Examples include Tableau, Power BI, Looker, Qlik, and Domo.

These tools support advanced dashboards, forecasting, and cross system reporting.

Salesforce integrates with voice and contact center software to enhance customer interactions.

Common platforms include Twilio, Amazon Connect, Genesys Cloud, RingCentral, and Five9.

These integrations allow automatic call logging, real time agent insights, and screen based call context.

Productivity tools integrate with Salesforce to improve internal communication.

Examples include Slack, Microsoft Teams, Google Workspace, Outlook, and Zoom.

These integrations enable notifications, meeting synchronization, and collaboration directly from Salesforce.

Ecommerce platforms integrate with Salesforce to align customer, order, and product data.

Examples include Shopify, Magento, BigCommerce, WooCommerce, and Salesforce Commerce Cloud.

This enables personalized experiences, order visibility, and better customer lifecycle tracking.

Salesforce data is often synced to data warehouses for analytics and storage.

Common tools include Snowflake, Google BigQuery, Amazon Redshift, Talend, and Fivetran.

These integrations support reporting, machine learning, and long term data analysis.

Identity systems integrate with Salesforce for secure access management.

Examples include Okta, Azure Active Directory, Ping Identity, and OneLogin.

These integrations enable single sign on, user provisioning, and centralized access control.

Salesforce also integrates with custom applications and industry platforms such as healthcare systems, financial platforms, manufacturing software, and government systems.

These integrations are usually built using Salesforce APIs or middleware platforms.

Salesforce integrations typically use one or more of the following methods:

Application programming interfaces such as REST and SOAP
Event based messaging using Platform Events
Change tracking through Change Data Capture
Middleware orchestration tools
Pre built AppExchange connectors

The method used depends on the system, data volume, and business requirements.

A marketing platform sends lead data into Salesforce when a user submits a form. Salesforce then triggers a workflow that assigns the lead to a sales representative and posts a notification in Slack.

This entire process happens automatically through integrations.

Define the source of truth for each data object
Use secure authentication methods
Monitor integration health regularly
Handle errors and retries gracefully
Document integration flows clearly
Plan for data growth and schema changes

Following these practices ensures long term integration stability.

Salesforce integrates with marketing tools, ERP systems, analytics platforms, telephony software, ecommerce systems, collaboration tools, and custom applications.

Yes. Salesforce supports custom integrations using APIs, events, and middleware platforms.

Some integrations are available through AppExchange with minimal setup. Custom integrations may require development.

Yes. Salesforce supports real time integrations using APIs, streaming technologies, and event based architectures.

Salesforce delivers maximum value when it is connected to the rest of your technology stack. Integrations help businesses automate workflows, improve data accuracy, and create seamless customer experiences.

Understanding what programs integrate with Salesforce is the first step toward building a connected and scalable system.