
Salesforce rarely works in isolation. Most Salesforce implementations rely on integrations to connect CRM data with external systems like ERPs, marketing platforms, payment gateways, data warehouses, and custom applications.
That leads to a very common question:
Pro Tip
How many types of integration are there in Salesforce?
In this guide, you’ll get a clear, Salesforce-official breakdown of integration types, real-world examples, and best practices to help admins, architects, and ISVs choose the right approach.
Short Answer
Pro Tip
There are five main types of integration in Salesforce: Data Integration, Process Integration, User Interface Integration, Business Logic Integration, and Security Integration.
Let’s explore each type in detail with examples.
Why Salesforce Integrations Matter
Salesforce integrations help organizations:
Eliminate data silos
Automate business processes
Improve data accuracy
Enable real-time decision making
Scale enterprise systems
A strong integration strategy is essential for performance, security, and long-term scalability.
The 5 Types of Integration in Salesforce (Official Breakdown)
1. Data Integration
Purpose:
Synchronize or move data between Salesforce and external systems.
Common Use Cases:
Syncing customers from ERP to Salesforce
Importing leads from marketing tools
Exporting Salesforce data to data warehouses
Integration Methods:
REST API
SOAP API
Bulk API
Salesforce Connect
ETL tools
Example:
Syncing customer accounts from SAP into Salesforce nightly.
2. Process Integration
Purpose:
Coordinate and automate business processes across multiple systems.
Common Use Cases:
Order creation in ERP after opportunity close
Triggering marketing workflows from Salesforce events
Automating invoice generation
Integration Methods:
Platform Events
Change Data Capture (CDC)
Flow + APIs
Middleware orchestration
Example:
When a deal closes in Salesforce, an order is automatically created in NetSuite.
3. User Interface (UI) Integration
Purpose:
Provide a seamless user experience across Salesforce and external applications.
Common Use Cases:
Embedding third-party apps inside Salesforce
Displaying external data in Salesforce UI
Launching Salesforce from another system
Integration Methods:
Lightning Web Components
Visualforce
iFrames
Canvas Apps
Example:
Displaying a billing dashboard from an external system inside a Salesforce record page.
4. Business Logic Integration
Purpose:
Share or centralize business logic between Salesforce and external systems.
Common Use Cases:
Calling external pricing engines
Running AI or ML models outside Salesforce
Validating complex rules
Integration Methods:
Apex callouts
REST APIs
External Services
Middleware
Example:
Salesforce calls an external fraud detection service before approving a deal.
5. Security Integration
Purpose:
Ensure secure authentication, authorization, and access control.
Common Use Cases:
Single Sign-On (SSO)
Identity federation
Secure API access
Integration Methods:
OAuth 2.0
SAML
OpenID Connect
Named Credentials
Example:
Employees log into Salesforce using corporate identity providers like Okta or Azure AD.
Salesforce Integration Types Summary Table
Real-Time vs Batch Integrations in Salesforce
Salesforce integrations can also be categorized by timing:
Real-Time Integration
Instant data exchange
Used for user-driven actions
Requires careful limit management
Batch Integration
Scheduled or bulk data transfer
Used for large data volumes
More efficient for performance
Choosing the right timing is just as important as choosing the integration type.
Salesforce Integration Patterns
Beyond types, Salesforce architects use integration patterns such as:
Request–Reply
Fire and Forget
Batch Data Synchronization
Remote Process Invocation
Understanding these patterns helps design scalable integrations.
Best Practices for Salesforce Integrations
✔ Choose the right integration type
✔ Use Salesforce-native features first
✔ Avoid hardcoding credentials
✔ Monitor API usage
✔ Design for failure and retries
✔ Secure every integration
Common Salesforce Integration Mistakes
Overusing real-time integrations
Ignoring governor limits
Mixing business logic across systems
Skipping security reviews
Not planning for scale
How Appnigma Simplifies Salesforce Integrations
Traditional Salesforce integrations require:
Custom Apex
Middleware setup
Long development cycles
Appnigma allows you to:
Build Salesforce integrations using natural language
Generate Salesforce-native logic automatically
Create AppExchange-ready integration packages
Deploy across multiple orgs
Reduce time and cost dramatically
All while following Salesforce integration best practices.
Frequently Asked Questions
How many types of integration are there in Salesforce?
There are five main types of integration in Salesforce: Data, Process, User Interface, Business Logic, and Security integration.
Which Salesforce integration type is most common?
Data integration is the most commonly used type, especially for syncing Salesforce with ERPs and marketing platforms.
What is the best integration approach in Salesforce?
The best approach depends on the use case, but Salesforce-native APIs, Platform Events, and secure OAuth authentication are recommended.
Final Thoughts
Salesforce offers multiple integration types, each designed for a specific purpose.
Understanding how many types of integration are there in Salesforce—and when to use each— helps you build systems that are:
Scalable
Secure
Maintainable
Enterprise-ready
A well-designed integration strategy is the foundation of Salesforce success.
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