
Introduction to External Client Apps in Salesforce
Let’s be honest. Today’s users don’t want to live inside Salesforce. They want clean dashboards, fast mobile apps, and simple portals that just work. That’s exactly where external client apps come in.
An external client app connects to Salesforce from the outside, pulling or pushing data securely using APIs. Think of it like a bridge between Salesforce and your customer-facing world.
What Is an External Client App?
An external client app is any application built outside Salesforce that interacts with Salesforce data using APIs. This could be a web app, mobile app, desktop tool, or even another SaaS platform.
In simple words, Salesforce stays the brain, and your external app becomes the face.
Why Businesses Need External Client Apps
Because not everyone should log into Salesforce.
External apps help businesses:
Share data with customers or partners
Build custom user experiences
Reduce Salesforce license costs
Integrate Salesforce with other platforms
If Salesforce is the engine, your external app is the dashboard your users actually see.
Understanding Salesforce as a Platform
Before building anything, you need to understand what you’re connecting to.
Salesforce Ecosystem Overview
Salesforce is more than just a CRM. It’s a full platform with:
Standard and custom objects
Powerful APIs
Security layers
Automation tools
External apps tap into this ecosystem without living inside it.
Internal vs External Applications
Internal apps run inside Salesforce and use Lightning, Apex, and Visualforce.
External apps live outside Salesforce and use:
REST or SOAP APIs
OAuth authentication
Connected Apps
Both are powerful. External apps just give you more freedom.
Common Use Cases for External Client Apps
External client apps are everywhere. You just don’t always notice them.
Customer Portals
Customers log in, check orders, raise tickets, or update profiles. No Salesforce UI. Just clean, branded experiences.
Partner Applications
Partners need access to leads, opportunities, or deals without full CRM access. External apps solve this beautifully.
Mobile and Web Integrations
Mobile apps, websites, analytics tools, and payment systems often need Salesforce data in real time.
Key Concepts You Must Know Before Building
Skipping fundamentals is like building a house without a foundation.
Salesforce Org and Environment Setup
You should always start in a Sandbox. Never build directly in production.
Use:
Developer Sandbox for testing
Full Sandbox for near-production testing
Data Model and Objects
Know what data you need.
Standard Objects
Accounts, Contacts, Leads, Opportunities, Cases.
Custom Objects
Custom data built specifically for your business.
Understanding object relationships saves hours later.
Authentication and Authorization Basics
Security is not optional. Salesforce takes this seriously, and so should you.
What Is OAuth in Salesforce
OAuth is how your external app proves it’s allowed to talk to Salesforce.
No username-password sharing. Just secure tokens.
Connected Apps Explained
A Connected App is Salesforce’s way of saying, “I trust this external app.”
You’ll create one before making any API calls.
Planning Your External Client App
Good planning saves bad rewrites.
Defining Business Requirements
Ask:
Who will use this app?
What data do they need?
Read-only or write access?
Clarity here avoids scope creep.
Choosing App Type (Web or Mobile)
Web apps are faster to build. Mobile apps feel more personal. Choose based on your audience, not trends.
Step-by-Step Guide to Create an External Client App
Now let’s get practical.
Step 1: Create a Connected App
Go to:
Setup → App Manager → New Connected App
Fill in:
App name
Contact email
This registers your app with Salesforce.
Step 2: Configure OAuth Settings
Enable OAuth and select required scopes like:
Access and manage your data
Perform requests on your behalf
Only choose what you actually need.
Step 3: Set Callback URLs and Scopes
The callback URL is where Salesforce sends users after authentication.
For testing, a placeholder URL works.
Step 4: Generate Consumer Key and Secret
Once saved, Salesforce gives you:
Consumer Key
Consumer Secret
These are the keys to your kingdom. Protect them.
Accessing Salesforce Data from External Apps
Salesforce gives you multiple API options.
Using REST API
REST is lightweight, fast, and modern. Most external apps use REST APIs.
Using SOAP API
SOAP is more structured and enterprise-heavy. Useful for legacy systems.
REST vs SOAP Comparison
REST is flexible and simple. SOAP is rigid but powerful. Choose wisely.
Making API Calls from External Applications
This is where the magic happens.
Authentication Flow Example
Your app:
Requests authorization
Receives access token
Uses token to call APIs
No token, no data.
Sample Data Fetch Workflow
Once authenticated, you can:
Query records
Insert data
Update objects
Trigger automations
Salesforce becomes programmable.
Handling External Users in Salesforce
Sometimes APIs aren’t enough.
Salesforce Experience Cloud
Experience Cloud lets you create portals for customers and partners with controlled access.
External User Licenses
Salesforce offers special licenses for external users at lower costs.
Perfect for scaling.
Security Best Practices
Security is not a checkbox. It’s a mindset.
Token Management
Never hardcode tokens. Rotate them regularly.
IP Relaxation and Policies
Restrict access by IP where possible. Less exposure, more control.
Common Security Mistakes to Avoid
Over-permissioning scopes
Storing secrets in frontend code
Ignoring token expiry
One mistake can expose everything.
Testing Your External Client App
Test like your business depends on it. Because it does.
Sandbox Testing
Always test in sandbox first. Break things safely.
Debugging API Errors
Use logs, error messages, and Salesforce debug tools to trace issues quickly.
Deployment and Go-Live Checklist
Almost there.
Moving from Sandbox to Production
Recreate Connected App settings carefully in production.
Monitoring and Logs
Track API usage, errors, and performance from day one.
Performance Optimization Tips
Speed matters.
API Limits and How to Handle Them
Salesforce has API limits. Use bulk queries and smart caching.
Caching Strategies
Cache frequently used data on your app side to reduce API calls.
Common Challenges and How to Solve Them
Every build has bumps.
Authentication Failures
Usually caused by misconfigured OAuth settings or expired tokens.
Data Access Issues
Check object permissions, field-level security, and profiles.
Best Tools and Frameworks for External Apps
The right tools make life easier.
Popular Tech Stacks
React
Angular
Node.js
Python
Java
Salesforce SDKs
Salesforce provides SDKs that simplify authentication and API calls.
Conclusion
Creating an external client app in Salesforce is not just a technical task. It’s a strategic move. You keep Salesforce powerful behind the scenes while delivering smooth, custom experiences to users.
Plan well, secure everything, test thoroughly, and build with scale in mind. When done right, your external app becomes an extension of Salesforce, not a limitation.
FAQs
1. Do I need Salesforce licenses for external users?
Not always. API-based apps can work without individual licenses.
2. Which API is best for external apps?
REST API is the most commonly used and recommended.
3. Is OAuth mandatory for external apps?
Yes. OAuth is the standard and secure method.
4. Can I build mobile apps using Salesforce data?
Absolutely. Salesforce APIs work perfectly with mobile apps.
5. How secure are external client apps?
Very secure, if OAuth, scopes, and best practices are followed correctly.
Ready to transform your Salesforce experience?
Start exploring the Salesforce Exchange today and discover apps that can take your CRM efficiency to the next level.